After two decades of making a name for itself as Toronto’s only established independent telecommunications option, Beanfield Metroconnect – located in Liberty Village – has launched its first marketing campaign aimed at reaching Toronto businesses and condo dwellers looking for choice.
We got the chance to speak with Dan Armstrong, CEO and CTO of Beanfield Metroconnect, to talk about the “Face of Choice” campaign.
Q – What was the idea behind the Beanfield campaign?
A: The Face of Choice campaign features a mosaic of staff faces from Beanfield’s office. We felt is it a great way to put a face to the brand – literally. We have an amazing team at Beanfield and our staff is representative of our city and our diverse customer base. When we asked our staff to participate, the office volunteered right away. When our customers and potential customers look at the mosaic of faces in the campaign, they really see who is behind Beanfield. It adds a very human personal touch, which is what we bring to the business every day. 
Q: Beanfield has been in business for over 20 years without a major marketing campaign, why did you choose to do this now?
A: Although we have been around for over 20 years, there are still some people who might not know about us. We know that Torontonians have varying needs when it comes to TV, phone and Internet service, and our new campaign will spread the message that we are the true independent alternative to the large providers. We want people to know Beanfield is here, we are expanding our service every day and we put our customers first.
Q: Where will we see the campaign?
A: Outdoor posters will run in Leslieville, Liberty Village and West Queen West. Transit advertising will wrap streetcars and transit shelter ads will be in downtown neighbourhoods including; Corktown, Distillery District, Fort York, Liberty Village, King West and Regent Park.
Q – What does Beanfield offer that other companies don’t?
A: What differentiates Beanfield from other telecommunications companies is that we own and operate the largest independent fibre-optic network in Toronto and guarantee every customer gets their very own fibre strand end to end. This means there is no throttling or sharing with neighbours, which makes sure speeds are fast and consistent.
Q – How do consumers know if Beanfield is in their building?
A: Consumers can visit choosebeanfield.com and search their postal code to see if Beanfield is in their building. Our service is expanding every day, so if we are not currently in the building we ask consumers to contact their property management to express interest in having Beanfield installed in the building.
